Friday, February 25, 2011

Quick Response Code

This T-shirt graphic is part of a new self promotion campaign I'm doing. A code generator (free online service) has translated my URL into this matrix pattern (Quick Response Tag) which I am having screen printed on t-shirts and calenders. 
A Smartphone
 Barcode Scanner (which is a free download) translates the QR code into a direct link to my website which then appears on the phone display screen.
This technology was originally developed by a division of Toyota in the early 1990's for the purpose of tracking auto parts.  Although less than one half of the mobile phone market currently uses smartphones (iPhones, BlackBerrys, Android phones) it is forecast that they will be commonplace in about two years, making this QR system yet another routine convenience.

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