Monday, October 31, 2011

Focus Group sketch

Presentation Sketch

This is a 'visual transcription' or 'graphic recording' sketch for a focus group on the topic of meal replacement. These sketches usually accompany a briefing document and are presented to the client to further emphasize the points which were discussed in the group. 

1 comment:

  1. Hello friends,

    A focus group is a small group of six to ten people led through an open discussion by a skilled moderator. The group needs to be large enough to generate rich discussion but not so large that some participants are left out. A good focus group requires planning a lot more planning than merely inviting a few key people to casually share their opinions about a topic. Thank you...

    Online Focus Groups